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	Adelaide
	South Australia.

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Adelaide, 11^th April 2006. 3pm.

Adelaide’s new airport terminal got off to a slow start with its teething problems, but it is now in full swing. I paid a visit there this morning and discovered a light and airy terminal, busy with travelers booking in for their flights.

The terminal now serves two national airlines, Qantas and Virgin Blue, as well as several regional and commuter services. Being also an International Airport it is now serving six international carriers including, Singapore Airlines, Malaysian Airlines, Air New Zealand, Qantas and Cathay Pacific.

Singapore Airlines are now offering a daily service, Air New Zealand 3 flights a week, and Cathay Pacific will double its flights from two to four per week on June 1^st. From that date there will be an average of 4 flights a day to Asian countries and beyond. Truly, Adelaide is fast becoming the hub of the Asian wheel.

Adelaide, as many people know, is one of the main world centres for computer software development. Some of the world’s brightest software “geeks” live and work in Adelaide. Even the mighty Microsoft has a development facility in Adelaide. Some of the best computer games are conceived and developed here.

Now, Adelaide has started down a new road with the development of the world’s leading programmable i-bot. Described as the ultimate robot, the i-bot offered readers of Adelaide’s premier newspaper, the Advertiser, the opportunity to build a fully programmable robot over 14 days. The idea was developed and the product designed in Adelaide, and is deemed a world first. Promoted through the sister newspapers, the Adelaide Advertiser and the Sunday Mail, both part of the international News Ltd group, it has won a major award at the 71^st International Newspaper marketing Awards in Chicago. The Advertiser will sponsor and promote another robotics project later this year.

Continuing with robotics, Adelaide engineering firm HMPS has just signed a multi-million dollar deal to provide robotic packaging systems, which open cartons, pack, seal and stack products. Their latest contract is with Wrigley’s, and Sanitarium to deliver their products to supermarket shelves.

Leslie Sprankling. Business Editor.

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10 Simple Tactics To Improve Your Business.

By Leslie H F Sprankling

http://www.better-n-chocolate.com

These ten simple tactics are just that, simple. Each one is a nil cost or low cost ways to improve your business and together they form a formidable armoury of weapons at your disposal to make your business grow.

So, read, study and think about them all so that you can devise the best ways to implement them in your business. Here then are ten simple tactics to improve your business.

1. Concentrate your efforts on those people who are most likely to buy from you. If you sell only apples, don’t waste your time on people who really want to buy oranges. Qualify the people who come to you (your prospects) and pre-qualify the viewers and readers of your ads so that you don’t spend all day dealing with lookers and tire kickers. When you qualify the inquiries as they come in, you’ll be able to spend the majority of your time with people who want or need your product or service, want it now and have the ability to pay for it now. All others are just a waste of your time.

2. Get ‘connected’ to your customers, at least the top 20% who may produce as much as 80% of your business. Get in touch with these ones personally and stay in touch with them regularly. Cultivate them and reward them for their loyalty to you. After all, these are the ones who provide the bulk of your income. However, do not neglect the rest of your customers. Assign members of your staff or sales force to look after them as their ‘personal customer care officer’ as these ones, with proper attention have the potential to join the top 20%.

3. Follow up with all qualified prospects, not with blatant sales blurbs or pressure tactics, but do so with additional information on the product or service they inquired about, or to provide free advice, some additional benefits or solutions to their problems. You can offer a free booklet, tips etc or ways to assist in meeting their desired goals. Never, never, never give them a sales pitch without at least offering help, advice or a solution.

Part 2 will be posted later today, so come back soon.

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